Hailey Bieber on Her Personal Style, Martinis, and Her New Chase Campaign

Hailey Bieber is stepping into fall with a renewed sense of style and a new partnership. The model and Rhode founder is bringing her signature mix of classic elegance and “edge of sexiness” to a new campaign with Chase Sapphire Reserve Credit Card. Bieber’s style, a collaboration with her stylist Dani Michelle, has been a major topic in the fashion world, and for her latest appearance, she wore a stunning brown woollen dress with a bustier top and a high leg split.

Blending Classic and Sexy

Bieber’s personal style is all about balance. She effortlessly pairs classic silhouettes, like business-y skirt suits from archival Saint Laurent and Calvin Klein, with unexpected details. For her Chase campaign shot by legendary photographer David Sims, she opted for a look that she feels perfectly represents her aesthetic.

“I feel like my personal style has a lot of elements that feel really classic and really chic, but then have a little edge of sexiness, because I like to play in that world,” Bieber says. “This dress tackled both things for me.”

A Big Planner in Fashion and Life

As a major force in fashion, Bieber stays on top of the latest trends. She keeps a close eye on the runways to plan her looks and get inspired. With Paris Fashion Week in full swing, it’s likely we’ll see her supporting her friend, designer Anthony Vaccarello at Saint Laurent.

The Ultimate Cocktail: The “Reservatini”

Beyond fashion, Bieber has a new obsession: martinis. She’s become a “martini girl” and has created her own signature drink, the “Reservatini,” a spicy twist on the classic. The cocktail was created to celebrate her new partnership with Chase at the trendy restaurant Alba, proving that Bieber’s creativity extends beyond the runway.