You’ve heard of Moon Juice’s viral Magnesi-Om powder for sleep, but the brand is now targeting a different kind of wellness need: cognitive function. Founder Amanda Chantal Bacon is expanding her line with a new supplement, Neuro Magnesi-Om, designed to combat brain fog and enhance focus. This new formula harnesses a specific form of the “master mineral” that works differently than its popular predecessor.
The Science Behind Magnesium for Focus
According to Bacon, while traditional magnesium supplements like magnesium glycinate are great for relaxation and sleep, different forms of the mineral have unique benefits. After her own struggle with long COVID-19-related brain fog, she became determined to find a solution for mental clarity. This led her to magnesium L-threonate, a type of magnesium that can more effectively cross the blood-brain barrier.
The blood-brain barrier is a protective filter that keeps toxins out of the brain. A deficiency of magnesium in this area can impact cognitive performance and hormone regulation. Board-certified nurse practitioner Vanessa Coppola confirms that the patented form of magnesium L-threonate, known as Magtein, was specifically engineered to increase magnesium levels in the brain, which can improve learning and memory.
Unlike the original Magnesi-Om, which is best taken at night, the new Neuro Magnesi-Om is designed for a morning boost or afternoon pick-me-up. This new supplement addresses a growing concern, as many people experience cognitive decline, whether from stress, long-term illness, or natural aging.
A Holistic Approach to Wellness
Moon Juice’s latest product release reflects a growing trend in the supplement industry: a move toward targeted, science-backed solutions for specific health concerns. By highlighting the different properties of magnesium and focusing on a key area like brain health, the brand is positioning itself as a leader in functional wellness. This launch is a significant step beyond the viral “sleepy girl mocktail” trend and solidifies Moon Juice’s commitment to providing comprehensive, research-based supplements for a variety of needs.











